SEO in Kenya has moved from being used solely to achieve high ranking to also supporting conversions for businesses. Search Engine Optimization (SEO) is the result of implementing various tactics to achieve higher rankings on the Search Engine Results Pages (SERPs). SEO’s have the advantage of flexibility, ability to adapt to constant change, and by this help, every business achieve their goals. It is definitely the way to go as a business in this decade.

Content Visibility

It is important for every business that has a website to be found when customers search for it online. Google being the most commonly used search engine, provides such a method by the use of SEO. SEO’s guide both the search engine bots to index site pages for rankings and overall site evaluation, as well as influence visitors to convert to customers/clients. You want customers to not only visit your page but to eventually convert and buy your product. Having a proper SEO strategy will achieve this for you.

Keyword evolution

Back in the day keywords were used to locate businesses and were updated as the need arose. The recent developments in keywords are in voice searches gaining popularity among most mobile phone users. If optimized via proper SEO strategies, voice search has the ability to drive site traffic with greater accuracy than before.

It is therefore important that a business have a continuous Search Engine Optimization strategy; otherwise, they might never be found. If you already have an SEO campaign in place, then you should allow an SEO specialist at Affluent Digital Solutions determine how relevant the strategy is and where changes and other digital marketing strategies could remain.

For more information on Search Engine Optimization in Kenya, and how it may help better place your business, reach out to our team of specialists on 0711967156 or send us an email on —helping businesses grow.