Google Ads allows you to take advantage of the benefits of online advertising: show your ads to the right people, in the right place, and at the right time. Here are the top reasons why it’s important, faster and more effective than other forms of online marketing

  1. You can focus on multiple keywords at a time.

Google Ads uses special keywords specific to your business that lead customers to your website when they search for them. The good thing about this is that you can use as many words as you think would help your business stand out in a search.

2. You can turn the campaign on or off whenever you want to.

This special feature allows you to run the ads at specific times, based on your consumers online patterns. You can also turn them on depending on the geo-location or when you probably think they will be awake and online. This enables you to really target your market and maximize what you pay for

3. Ads which appears on the top of the page get immediate visibility.

With Google Ads, there is a better chance of driving more traffic and leads instantly. Additionally, the platform is more transparent, and you know exactly what is happening with the ads. Ads give you instant visibility at an instant cost.

4.  Increase brand awareness

Google Ads, boosts traffic, clicks, and conversions, is also an efficient way to tell people about your brand. Google search ads lift top-of-mind awareness of your brand.

5. Reach more customers through their Gmail Inbox

One of the most used marketing strategies in every business is email marketing, which is why Gmail ads can be helpful as well. In September 2015, Google integrated native Gmail ads with Google Ads and made it available to all advertisers, which means you can reach more prospects through their Gmail inbox. One should, however, make sure they comply with google’s privacy policy when running the Gmail ads.

Usually, Gmail ads appear on the promotion tab, but sometimes you can see it on the social tab too. These ads run on both desktops and mobiles. Since Gmail ads generally cost much less than search ads, if you have a small budget, then you can try Gmail ads as well.

Google Advertising
  1. Reconnect with visitors of your website

This cool feature allows you to talk more with your customers or visitors of your website. You can keep the connection by targeting them again or their connections as well. This can be done in the following ways;

a) Remarketing :

This helps advertisers target visitors on different advertising-supported websites using banner images. Assume you run a beer company and a visitor is looking for barley beer but for some reason, they decide to leave without purchasing. You can just create a remarketing list to target him.

Similar to remarketing lists, you can create suppression lists as well. These suppression lists ensure that you target new leads and not run ads for those who have already converted.

b) Remarketing on search network:

RLSA stands for Remarketing Lists for Search Ads. It runs remarketing campaigns on the search network,. Additionally, the advertiser needs to add keywords in this campaign. Google ads can match the user’s search query with the keyword and remarketing list. This will help Google to show relevant ads for each search query.

Since visitors have already visited your website, there are more chances of converting them to leads when they see your remarketing ads also.

7.  Measure your performance consistently

It is very difficult to measure the outcome of traditional advertisements like newspapers, radio, broadcast television e.t.c. Google Ads, on the other hand, would tell you exactly what happened with the campaign. You would know:

Who clicked on your ad, how many leads have been generated, how much traffic you have got from Google Ads to your website, which keyword generated the most traffic and leads and how much does it cost you per lead.

This would help marketers understand what worked and what didn’t. Using this information, you can then tweak your campaigns until you achieve optimal results.

8. Tweak your campaigns to target specific audiences with reference to specific factors e.g

Ad location: Show your ads on Google search results pages and websites that are part of the Google Search and Display Networks.

Age, location, and language: Choose the age, geographic location, and language of your customers.

Days, times, and frequency: Show your ads during certain hours or days of the week, and determine how often your ads appear.

Devices: Your ads can appear on all types of devices, and you can fine-tune which devices your ads appear on and when.

9. Control your costs

Google Ads gives you control over how you spend your money. There’s no minimum. And you can choose how much you spend per month, per day, and per ad. You’ll only pay when someone clicks your ad.

10.  Manage your campaigns

Google Ads also offers you tools to easily manage and monitor accounts. We use specific tools to ensure that the campaign that we run are successful and reach the most possible number of people. With the tools you are able to view the progress of the ads and see the rate of conversions and traffic that your website is getting.