One of the benefits of using digital marketing In Kenya is the ability to reach more customers compared to the number you would attract locally. Recent statistics show that 82% of consumers buy and search for products online. Transform the way that you reach your customers by using digital marketing to engage them. Increasing your online presence through online advertisement and marketing strategies. Here are a few ideas to consider when developing a good digital strategy.
- Have a digital marketing strategy
This is a customer value journey that forges a relationship with prospects and converts them into loyal customers. This journey starts with awareness, engagement, subscription (contact capturing), conversion (commitment). This cycle entails:
- Planning- one uses data to review the effectiveness of your current digital marketing techniques. You then set up KIP dashboards and objectives, which create a strategy of how you deploy the digital marketing media, technology, and data to increase leads.
- Reaching out- you build awareness using online marketing techniques
- Act- encourage interactions on your website and social media which helps you generate leads for the future
- Conversion- use strategies such as retargeting, nurturing and conversion rate optimization to remind and persuade your customers to buy
- Engage- this helps to increase sales from already existing customers. This can be through web, email, and social media marketing.
- Use social media
Social media sites are a great way to promote your business. One can post content, such as blogs and videos. Use social media to be social. Don’t send promotional messages to your customers daily; it puts them off. Instead, post useful information related to your product and engage with them. Keep the ‘social aspect’ of social media alive in your digital marketing to provide valuable information to your target audience. Engaging with your audience builds trust in your brand and inspires loyalty hence a conversion to loyal return customers.
- Have a website
Most people depend on online searches and web visits in Kenya to make an informed decision, before actually visiting the physical location of companies. This means that if your business is not online, you miss out on 80% of all potential customers.
A website is the virtual representation of your company. It gives the client a feel of the work you do, what your company stands for. It should contain all the important information about your business. This makes it easier for your customers to have the information they need before making the decision to contact you. Make sure your website is easy to use and can be accessed on a mobile device.
- Email marketing.
This tool is used to turn your website visitors into known contacts before you can convert them into paying customers. To collect email addresses of potential customers, you can use pop-ups and website contact forms. You can run email campaigns for a variety of reasons, from welcoming new clients, sending educational content to new product introductions. At Affluent Digital Solutions, we can do all this for you in our social media marketing package. The main goal of Email marketing is to help you trigger purchase decisions and also improve your brand recall.
- Create business pages on Facebook and Google
This is especially important if your business is focused on the local area. Having reviews from these areas helps increase your online ranking. Try and maintain a rating of 4 stars or higher, and this indicates that you offer good services. We can register your business on Google as this allows you to upload pictures of your business and also allows customers to comment on it. Increase your visibility by registering your location on google maps as well.
- Consider PPC Advertising.
This could increase traffic on your website that is acquired through digital clicks from ads on search engines like google and social media sites. With this method, you use keywords to show up higher and as advertised listing in search results. Pump up your volume online by pay-per-click ads on social media channels.
- Use SEO to boost your Google Ranking.
When you search for a business online, there are multiple factors that determine whether or not the page appears at the top spots on the search engine results page. To make yourself more visible, you would have to use Search Engine Optimization (SEO). For example, if using google as a search engine, and you decide to optimize your page, Google tries to find the best content to present to the person searching. Google always wants to put forth the most relevant piece of content, and it is beneficial to you if you could provide this on your website. Most people outsource this technical know-how.
- Engage a social media influencer in Kenya.
An influencer is a social media user who has access to a considerably huge following. They must also be credible and able to persuade others to act based on their recommendation. It could be anyone from a blogger to a celebrity. They can be hired on a good budget.
- Have quality content on all your platforms.
Engage your audience in conversations that seek out good practice. Share a webcast of your product demos. Make your website user-friendly and simple to maneuver. The topics that you post on your social media should add value to the conversation. Do not post self-promotional content. Create videos on your landing pages as studies have shown that they are one of the most persuasive of all visual tools. Videos are able to deliver large amounts of information quickly.
- Engage a firm/expert.
To avoid spending so much time on digital activities with little to no return, it is advisable to hire someone to do it for you. Look for someone who has the skills and experience. Affluent Digital Solutions is here to help you with all your digital marketing needs, from web design to advertisement, among others, to help you reach your full potential.
For digital marketing tips In Kenya send us a message we are glad to help.