Google Ads allows you to take advantage of the benefits of online advertising: show your ads to the right people, in the right place, and at the right time. Here are the top reasons why it’s important, faster and more effective than other forms of online marketing You can focus on multiple keyword...

When you search for a query on Google, the search engine runs an algorithm that determines what information or ads will be displayed on your results page. This algorithm is called ‘the auction,’ and it runs every time a person searches for anything. You can maximize these algorithms by e...

SEO in Kenya has moved from being used solely to achieve high ranking to also supporting conversions for businesses. Search Engine Optimization (SEO) is the result of implementing various tactics to achieve higher rankings on the Search Engine Results Pages (SERPs). SEO’s have the advantage of...